list management

brunocm, on December 10th, 2006

I hope there’s not too much minutiae in here…as a ‘data guy’, i focus on a lot of the little details and I hope I have provided just enough but not too much in order for it to actually make sense and be open to a wide audience. Let me know your feedback/thoughts!
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Unique customer records vs. email based records

brunocm, on December 10th, 2006

This is one of my original journal entries on Toolbox.com back in December 2006.
I’m currently  looking into a question that seems to be permeating the online ecommerce BtoC community…What do you consider a unique account? And I’m not even talking about the web analytic version of this question, which has interesting debate from…
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